DEMA Press Release
San Diego, CA – In response to requests made by DEMA members for DEMA to reach a wider audience and to help grow the diving industry, DEMA has announced the first consumer Be A Diver Adventure Sports Festival. The Festival will take place April 26-28, 2013, in Fort Lauderdale, Florida and includes an event open to consumers to be held at the Greater Fort Lauderdale Convention Center. A celebration of diving, adventure sports, water sports and outdoor lifestyles the Festival will include events, music, exhibits, seminars and other activities to promote diving and to attract the attention of lifestyle sports enthusiasts.
“We are excited to introduce this new consumer event to help grow the dive industry,” commented Tom Ingram, Executive Director of DEMA. “This Festival will create an opportunity for potential new customers from other crossover activities and industries to try diving, while simultaneously allowing current customers to take advantage of the diving experiences found in South Florida, the Caribbean and beyond.”
This is not another consumer dive show; this is a city-wide festival which will partner with Ft. Lauderdale to create buzz and celebrate the fun of diving, being active, and being outdoors. From block parties and bands to contests, DiveCaching and non-diving events, the Festival will be structured to engage a wide cross-section of potential new customers and current divers, and attract inactive divers back to the sport.
Within the Festival a convention center-based show will also take place where diving equipment, diver training and exotic travel may be sold on the Show floor. DEMA is working directly with manufacturers so they can help create sales-friendly event policies that encourage retailers from around the world and their customers to exhibit and attend.
Attending and exhibiting at the Be A Diver Adventure Sports Festival benefits you and the diving industry. As with all monies raised by your participation in a DEMA event, the profits are put directly back into the industry. The Be A Diver Adventure Sports Festival will be held annually.
DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,400 business members, this non-profit, global organization promotes scuba diving through initiatives, consumer awareness programs and media campaigns, including the Be A Diver and DiveCaching campaigns, and produces the annual DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries. DEMA Show 2012 will take place November 14-17, 2012, in Las Vegas, NV. For more information on DEMA Show visit www.demashow.com, join us on Facebook or follow us at www.Twitter.com/DEMA_Show. For more information on DEMA, visit www.dema.org. For more information on the Be A Diver and DiveCaching campaigns visit www.BeADiver.com, join us at www.Facebook.com/BeADiver or www.Facebook.com/DiveCaching, follow us at www.Twitter.com/BeADiver or www.Twitter.com/DiveCaching, or visit us on YouTube.